Use an Action Oriented Book to Enthuse Customer Involvement with Your Products, Services and Experiences
Writing an action-outcome book is an quick, affordable, and fun way to bring together your ideas to publish a quality book. The book is filled with suggested actions your customers and clients can take to improve, focus, and strengthen one or more areas of their lives. The content possibilities are endless once you outline your Writing Matrix.
The action-outcome book serves five main outcomes:
- organize your content creation to share with customers and clients
- organize your company storytelling by product, service, and/or experience
- create marketing and sales copy you can use over and over again
- add direct value to your customers’ lives through suggested actions they can take immediately
- publish series of books your customers purchase to sustain their learning and actions
The webinar briefly covers these five points. In addition, it includes a brief overview of the three processes required to load your book on Amazon and Smashwords.
Also, you’re introduced to the experience-based approach to mapping your book. This approach has you develop packages and continuity programs your customers will demand to purchase because of your books.
Become the “it-person, the thought leader” your community requires.
More so, include the practical suggestions of your customers to strengthen their involvement in your work.
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More about Stephen:
Dr. Stephen Hobbs invites Shapers & Movers to make a movement using extraordinary employee/customer experiences. He is a facilitative mentor for his “Organization of Work” tools and techniques by which you gain efficiencies, reduce costs, increase sales, and challenge value. Also, he’s a masterful experience-based educator, phenomenal thought-note speaker, author of 12 self-published books (and counting), and philanthropist for children and trees.