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Mark Bernard – Objections Are Good For Business, Period

How to Leverage Objections to Increase Sales and Build Your Business

Objections are part of the sales process.  To build your business, you will need to cope with objections.  It is how you build your business.  Objections then, are good.  In this webinar you will learn the confidence of managing objections to build your business and achieve sales success.

The top 3 fears in sales for many are cold calling, follow up, and hearing and handling objections. Most people put sales objections, or just objections in general, somewhere in between death and taxes.  They think of them as something to be feared, and if at all possible avoided. Objections, however, are an integral part of
the sales process.

If you are in business, an entrepreneur, or in sales, you must learn to handle them effectively. Although dealing with objection in business is tough, objections will make you money when they are dealt with correctly.   You must embrace them and see them as a positive.

In this session, Mark Bernard will walk you through some innovative strategies to overcome objections, and to become an expert in handling objections professionally.  You will embrace objections like never before.  Once you can cope more efficiently with objections, your business and your bank account will grow.

Before dealing with objections, there are a few things that you must do very well. Your unique selling proposition must be clear and concise. It will not matter if you are in an elevator, in a discovery meeting, or talking with a client or prospect. You will come across many objections.  Get used to it!

From this free webinar with Mark Bernard you will walk away with:

  • Understanding the 5 Rights in Getting the Sale
  • Learning the 5 Different Types of Customers
  • Identify the 5 skills needed to be an expert in managing objections
  • Learn 3 clear messages of your Unique Selling Proposition (USP)
  • Understanding how to manage live impromptu Objections.

Mark will demonstrate how objections can actually move the sale forward.

By the end of this hour, you will have a much better understanding of how managing objections can generate more sales, increase confidence and build your business.

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More about Mark:

Mark Bernard is a professional speaker, expert sales trainer/Coach, and author.  With over 27 years experience, he is known as the “Implementer of Sales.  Mark has co-authored two best selling books, “Sales Gurus Speak Out” and “Mastering the Art of Success”.  Mark is founder and president of Bernard Training Solutions, which specializes in Customized Training, Coaching, Management Coaching/Training, Personal Development, and Consulting.   Mark loves to teach, motivate and awaken the person powers in his audience.

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