Thursday, June 13, 2019 – 11am Pacific, 2pm Eastern
Use your failure, mistakes, and vulnerabilities to fund success—the proven guide to building a powerful personal brand through the fearless admission of just being human.
Business professionals are finding it harder and harder to break through the noise. The problem is, most of it is just that: noise.
What if you could gain more respect and more followers by being your natural, flawed self instead of pretending to be perfect?
This webinar will give you a strategic approach to this little-known secret to help you build an authentic, long-lasting personal brand. The presenters—both marketing and communications experts—explain why exposure is important and how it helps cultivate more durable connections than any polished persona can, and they show how to use stories of failure and weakness in ways that build trust and loyalty from large audiences.
Inside, you’ll find an actionable, 7-step process for driving brand differentiation and growth. Actions include:
- Crafting a new bio and creating an “exposure resume”
- Writing out new stories and thought leadership insights based on the exposure resume
- Posting and sharing new information
- Extracting key content pieces to turn into video scripts for posting, sharing, and embedding in existing content
People are getting weary of—and, frankly, seeing right through—the oversized egos dominating the business world today. By building a personal brand that is honest and authentic and that
reveals personal struggles, you can build stronger, longer-lasting relationships—and achieve greater success.
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More about Ryan:
As a global keynote speaker and Managing Partner of InfluenceTree, Ryan Foland helps audiences harness the power of vulnerability and authenticity to build a more relatable, profitable personal brand. Recognized by Inc. Magazine as a Top Marketer and named a Top Personal Branding Expert by Entrepreneur Magazine. His book Ditch The Act: Leverage the Surprising Power of the Real You for Greater Success, will be published in October 2019 by McGraw-Hill. Learn more at ryanfoland.com.