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Secrets to Website Changes that Get Results with Brandy Lawson

Thursday June 11, 2020 – 11am Pacific, 2pm Eastern

The Dangers of Ignoring Metrics & Uncovering What They Really Mean

Updating your homepage? Changing your About page? Wondering what to blog about next? Business owners all over the world are making these kinds of website changes everyday, but not all of these changes will have positive results for the business. In fact, sometimes making a website change causes a drop in rankings or traffic.

So, how can you know what to change on your website that will get you more business, and avoid making a bad change? You look at the data. Don’t worry, it isn’t as scary as it sounds, and once you know what “job” your website has, you can more easily review it’s performance. And make decisions that ensure it is contributing to the overall success of your business.

This webinar will walk through the 5 ways you can actually see what is working and not working on your website. Yes, in a way that a busy business owner can actually understand and act on. No, it does not include some fancy high cost subscription service.  Everything we cover can be done with free tools you can start using today.

  • Website metrics (setting up Google Analytics)

  • Defining conversions

  • Where do users come from?

  • What do they do when they arrive?

  • Advanced insights

By the end of the webinar you will know how to measure your website, what metrics matter to you and what information to review when you want to make updates to your website.

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More about Brandy: 

Brandy is a lover of ridiculous shoes, advocate for the best & highest use of technology, bringer of clarity and recovering know-it-all. At FieryFX, her marketing & consulting agency, she makes it simple for business owners to attract the right clients and make business decisions easily, without all the trial & error. Brandy is passionate about her work because she experienced the failure of her parent’s first business and knows how critical being found and working effectively are for businesses to survive, and then thrive.

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