Lou Bortone – Video Marketing Today

Thursday, January 14, 2021 – 11am Pacific, 2pm Eastern

What’s Working Now to Reach a Distracted Audience

Multi-tasking is a way of life and distractions are inevitable. In fact, Inc.com reports that the average smartphone user checks their phone an astonishing 2,617 times a day! And now, with more people working from home, the interruptions are even more prevalent.

So how do you keep your audience engaged in a hyper-connected world? This session will provide some practical tips for captivating your distracted viewers, whether you’re presenting live on Zoom or trying to get more video views on YouTube.

In this training, you will discover

  • The opportunities and challenges of presenting live vs. pre-recorded videos
  • How to keep your viewers involved during Zoom meetings
  • How to use video marketing and video outreach to break through the noise
  • Best practicing for live streaming/going live on Facebook
  • How to find and leverage your “video sweet spot”

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More about Lou:

Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005. He’s helped thousands of entrepreneurs and companies create and leverage online video to build their brands and dramatically grow their revenues.

Prior to his industry leading work in online video marketing, Lou spent over 20 years as a marketing executive in the television and entertainment industries, including stints as National Promotion Manager for E! Entertainment Television and Senior Vice President of Marketing for Fox Family Worldwide in Los Angeles.

You can learn more about Lou at LouBortone.com.

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