Susan Friedmann – The 3-Step Author Marketing CPR Formula

Susan Friedmann author marketing

Thursday, December 12, 2019 – 11am Pacific, 2pm Eastern

How to Turn Your Non-Fiction Book Into a Money-Making, Business-Building Machine

After months or even years of hard work, you finally published your non-fiction book. You launched it and then sat back and waited for the fame and fortune to roll in…

…and you’re still waiting.

What happened?

Your message is out there in the world, but it’s like nobody noticed. No attention, no big sales, no new revenue, and no recognition for all your hard work and expertise.

Discover the simple yet surprisingly powerful 3-Step CPR Formula to help breathe new life into your non-fiction book.

Learn the secrets to get your book noticed by all the right people to massively increase your chances of becoming a bestseller in your chosen niche market even if you launched it months ago.

After this session you’ll know…

  • How to use the 3-Step ‘CPR Formula’ to easily and effectively breathe new life into your author marketing to increase your reach, impact, and income
  • How the 3 Essential Keys to an Expert Mindset will build your self-confidence and transform your author marketing from a “have to do” to a “want to do” activity
  • How to find the RIGHT niche market packed with your ideal clients, where you can easily go from invisible to visible (and put money in the bank!)
  • How to use practical tools to unearth potentially lucrative opportunities to share your valuable expertise and make a massive impact, because your message matters
  • How to use the secret strategy to sell your book without feeling sleazy, slimy, or salesy, so people want to buy and read it
  • How to use the best marketing techniques to be in a “category of one” where you aspire to be the go-to expert

And a whole lot more!

Mark your calendar!

REGISTER NOW AND ATTEND LIVE FOR FREE

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More about Susan Friedmann:

Susan’s out-the-box approach to niche marketing strategies have won her international acclaim. As a result of her numerous publications, she’s been a featured expert on CNN Financial News, Bloomberg Business and in hundreds of articles. With over 25 years of training experience traveling the globe, and as the host of the award-winning podcast, Book Marketing Mentors, Susan is on a mission to help non-fiction authors develop the skills and self-confidence to turn their book into a money-making machine.

Stephanie Gunning -Hands On New Kindle Direct Publishing Changes

kindle direct publishing training with Stephanie Gunning

It’s time to take a fresh look at publishing through Kindle Direct Publishing. Which is exactly what we’re going to do with publishing pro Stephanie Gunning in this webinar. 

Amazon is constantly evolving the user experience –making it easier and friendlier, and empowering self-published authors, like you, to make books on their home desktops and interface with KDP digitally.

Not only will you save time and money, you’ll be spared aggravation by these improvements. And you can begin making money, attracting clients, and spreading your messages in books faster than ever.

This webinar is for beginners and seasoned authors alike.

What You’ll Learn About KDP:

In her presentation, Stephanie will show us her favorite new tools for design–like those for making an ebook look pleasing

What once was exclusively the domain of ebooks is now also home to Amazon’s paperback program. CreateSpace is no more! What does that mean for self-publishers who want to optimize their sales page?

Stephanie will walk you through both production tools and sales tools.  Are there nuances to publishing to learn and master? Absolutely! But Kindle has studied the needs of the authors that use this platform and is constantly evolving to make the work flow smoother. 

The verdict still may be out on some of the new features… but through experimentation we can find out what works for us in our personal publishing programs… and Stephanie will discuss some options.

Amazon is the primary place to be published online. Kindle is the original print-on-demand platform which gives us access to Amazon without the hassle of dealing with cumbersome inventory issues.

Join us to learn a thing or two about this remarkable platform.

Would you like to listen to this webinar recording?

Get access to ALL our webinar recordings when you become a member of Social Buzz Club!

More about Stephanie:

Stephanie Gunning is a publishing consultant, editor, and writer. An Amazon-bestselling author in her own right, she has helped over 600 other writers bring their books to market during her career, which spans more than three decades and began at HarperCollins Publishers. Stephanie has mastered the art of transforming powerful ideas into highly marketable books.

Read more about Kindle developments...
Stephanie has lots to share about the latest changes and advances that Amazon has added to the Kindle publishing experience. Read more here.

 

Penny Sansevieri – Help! My book isn’t selling.

How can I sell more books?

It’s hard to know when it’s time to give up or keep pushing, and in a world where there are 4,500 books published each day, it’s easy to get lost in the flood of titles that hit Amazon. So what’s an eager author to do? Well, before you give up – let’s look at 9 things that could be wrong and how to fix them.

In this session we’ll look at specific issues that seem to plague some books that just aren’t moving the needle.

Here are a few of the things we’ll look at:

  • Marketing
    – are you doing enough of the right things? I’ll show you how to know what you should be doing and give yourself your very own marketing grade.
  • Cover
    – do you know if your cover is strong enough for the genre?
  • Reviews
    – do you have enough? How to get more reviews even if your book is over a year old.
  • Is your book to old? Does it matter to your reader?

We will cover lots of tips to improve your book sales!

Would you like to listen to this webinar recording?

Get access to ALL our webinar recordings when you become a member of Social Buzz Club!

More about Penny

Penny C. Sansevieri, Founder and CEO Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU.

She is the author of eighteen books, including How to Sell Your Books by the Truckload on Amazon, 5 Minute Book Marketing, and Red Hot Internet Publicity, which has been called the “leading guide to everything Internet.”

AME has had dozens of books top bestseller lists, including those of the New York Times, USA Today, and Wall Street Journal.

You can visit her web site at www.amarketingexpert.com.

 

Stephen Hobbs – Increase Credibility and Grow Reach Creating Action Outcome Books (to Publish on Amazon)

Use an Action Oriented Book to Enthuse Customer Involvement with Your Products, Services and Experiences

Writing an action-outcome book is an quick, affordable, and fun way to bring together your ideas to publish a quality book. The book is filled with suggested actions your customers and clients can take to improve, focus, and strengthen one or more areas of their lives. The content possibilities are endless once you outline your Writing Matrix.

The action-outcome book serves five main outcomes:

  1. organize your content creation to share with customers and clients
  2. organize your company storytelling by product, service, and/or experience
  3. create marketing and sales copy you can use over and over again
  4. add direct value to your customers’ lives through suggested actions they can take immediately
  5. publish series of books your customers purchase to sustain their learning and actions

The webinar briefly covers these five points. In addition, it includes a brief overview of the three processes required to load your book on Amazon and Smashwords.

Also, you’re introduced to the experience-based approach to mapping your book. This approach has you develop packages and continuity programs your customers will demand to purchase because of your books.

Become the “it-person, the thought leader” your community requires.

More so, include the practical suggestions of your customers to strengthen their involvement in your work.

Would you like to listen to this webinar recording?

Get access to ALL our webinar recordings when you become a member of Social Buzz Club!

More about Stephen:

Dr. Stephen Hobbs invites Shapers & Movers to make a movement using extraordinary employee/customer experiences. He is a facilitative mentor for his “Organization of Work” tools and techniques by which you gain efficiencies, reduce costs, increase sales, and challenge value. Also, he’s a masterful experience-based educator, phenomenal thought-note speaker, author of 12 self-published books (and counting), and philanthropist for children and trees.

Karen Strauss – 10 Principles of Publishing Success

How to avoid the biggest mistakes independent authors make

Karen Strauss has worked in publishing for over 30 years. She held positions at Random House, Crown, Macmillan and Avon in Publicity, Sales, and Marketing.

She founded Hybrid Global Publishing because of high demand from independent authors who wanted to experience publishing just as they would if they had been publishing with a traditional, big publisher.

Karen’s webinar will guide authors, entrepreneurs and business people on the pitfalls and obstacles to publishing success.

She cuts through the red tape by discussing:

  • What is the right publishing option for you.. She will talk about the pros and cons of – Self-publishing, traditional publishing, hybrid publishing
  • What does it mean to get your book “edited” – Do I need a content editor, ghost writer or copywriter?
  • Is a proofreader the same as an editor?
  • How important is the cover design to the success of my book?
  • What are some marketing tools and resources I need to know about to successfully launch my book?
  • How can I mount an Amazon bestseller campaign and does it really mean anything?

You will be supplied with a Marketing checklist, too, to make sure you aren’t missing anything!

Would you like to listen to this webinar recording?

Get access to ALL our webinar recordings when you become a member of Social Buzz Club!

More about Karen

Karen Strauss has been in publishing for more than 30 years and has held management and marketing positions at major publishing houses, including Crown, Random House, and Avon.

She’s the founder of Strauss Consultants, Inc., an independent group founded in 1991 that works with small publishers and organizations in the U.S. and abroad to help maximize sales potential and meet distribution needs. Karen also founded Hybrid Global Publishing, supplying publishing and marketing services for brands, organizations, and individual authors.

She’s the author of Book Publishing For Entrepreneurs: Top Secrets from a New York Publisher.