Stephen Hobbs – Increase Credibility and Grow Reach Creating Action Outcome Books (to Publish on Amazon)

Use an Action Oriented Book to Enthuse Customer Involvement with Your Products, Services and Experiences

Writing an action-outcome book is an quick, affordable, and fun way to bring together your ideas to publish a quality book. The book is filled with suggested actions your customers and clients can take to improve, focus, and strengthen one or more areas of their lives. The content possibilities are endless once you outline your Writing Matrix.

The action-outcome book serves five main outcomes:

  1. organize your content creation to share with customers and clients
  2. organize your company storytelling by product, service, and/or experience
  3. create marketing and sales copy you can use over and over again
  4. add direct value to your customers’ lives through suggested actions they can take immediately
  5. publish series of books your customers purchase to sustain their learning and actions

The webinar briefly covers these five points. In addition, it includes a brief overview of the three processes required to load your book on Amazon and Smashwords.

Also, you’re introduced to the experience-based approach to mapping your book. This approach has you develop packages and continuity programs your customers will demand to purchase because of your books.

Become the “it-person, the thought leader” your community requires.

More so, include the practical suggestions of your customers to strengthen their involvement in your work.

GET IT NOW - buy a copy of this webinar for your personal reference - $17

More about Stephen:

Dr. Stephen Hobbs invites Shapers & Movers to make a movement using extraordinary employee/customer experiences. He is a facilitative mentor for his “Organization of Work” tools and techniques by which you gain efficiencies, reduce costs, increase sales, and challenge value. Also, he’s a masterful experience-based educator, phenomenal thought-note speaker, author of 12 self-published books (and counting), and philanthropist for children and trees.

Karen Strauss – 10 Principles of Publishing Success

Thursday, April 27, 2017 – 11am Pacific, 2pm Eastern

How to avoid the biggest mistakes independent authors make

Karen Strauss has worked in publishing for over 30 years. She held positions at Random House, Crown, Macmillan and Avon in Publicity, Sales, and Marketing.

She founded Hybrid Global Publishing because of high demand from independent authors who wanted to experience publishing just as they would if they had been publishing with a traditional, big publisher.

Karen’s webinar will guide authors, entrepreneurs and business people on the pitfalls and obstacles to publishing success.

She cuts through the red tape by discussing:

  • What is the right publishing option for you.. She will talk about the pros and cons of – Self-publishing, traditional publishing, hybrid publishing
  • What does it mean to get your book “edited” – Do I need a content editor, ghost writer or copywriter?
  • Is a proofreader the same as an editor?
  • How important is the cover design to the success of my book?
  • What are some marketing tools and resources I need to know about to successfully launch my book?
  • How can I mount an Amazon bestseller campaign and does it really mean anything?

You will be supplied with a Marketing checklist, too, to make sure you aren’t missing anything!

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More about Karen

Karen Strauss has been in publishing for more than 30 years and has held management and marketing positions at major publishing houses, including Crown, Random House, and Avon.

She’s the founder of Strauss Consultants, Inc., an independent group founded in 1991 that works with small publishers and organizations in the U.S. and abroad to help maximize sales potential and meet distribution needs. Karen also founded Hybrid Global Publishing, supplying publishing and marketing services for brands, organizations, and individual authors.

She’s the author of Book Publishing For Entrepreneurs: Top Secrets from a New York Publisher.

Allyson Machate – How to Boost Your Biz with a Ghostwriter

A pro-quality book can help you raise visibility, attract ideal clients, open doors for media opportunities, launch a speaking career, create and promote spin-off products, and more.

machateStudies reveal that publishing a book is the top “credible” marketing method for today’s service providers, suggesting that becoming a published author can increase your credibility factor by as much as 300{85f64d0828d768825ddac8ed87db0864ab0456074e96efe88a57512d3a055da5}!

There’s a reason “author” is the root word of “authority.” But a well-written and edited, attractively designed, and successfully published book can also help you raise visibility, attract ideal clients, open doors for media opportunities, launch a speaking career, create and promote spin-off products, and more.

I’ll show you how to work with a ghostwriter to create a book that will be so much more than an income-generating product in and of itself, and how you can use ghostwriting services for other related projects, too.

We’ll discuss:

  • what ghostwriting is (and isn’t)
  • how a ghostwriter can help grow your business
  • why you need a quality book to reach the next level
  • tips on finding and hiring the best ghost for you
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More about Ally:

Ally E. Machate is a bestselling book collaborator, award-winning editor, and expert publishing consultant who loves using her insider knowledge of the publishing industry and nearly two decades of experience to help others reach their publishing goals. Ally has worked as a developmental editor at small and large book publishers, including Simon & Schuster, where she acquired and edited books for the Touchstone and Fireside imprints. Her independent client list includes authors publishing with such companies as Simon & Schuster, Penguin Random House, Rodale Inc., Chronicle Books, Kaplan Publishing, Sunrise River Press, and Hay House, as well as independently published bestsellers. A Phi Beta Kappa graduate and Master of Arts in English and Creative Writing, Ally specializes in prescriptive nonfiction and ghostauthors nonfiction books. Get free gifts and learn more about her at www.thewritersally.com and www.allymachate.com.

Ellen Violette – How to Launch a #1 Bestseller Campaign

To Get more leads,  Build your credibility, and Make money fast.ellen violette

Want to be a bestselling author?

Anyone can, IF you know the secrets to Kindle success!

On this 60-minute FREE webinar training, #1 International bestselling author, and publishing and platform building expert, Ellen Violette, will be sharing:

  • How to position your book for massive sales before you write it
  • How to get your bestseller written in a weekend
  • How to create an irresistible title that people can’t wait to read
  • How to get an eye-popping book cover for 5 bucks
  • 3 ways to format your ebook quickly
  • The secret to getting 5-star reviews
  • How to drive traffic to your promotion for free
  • How to blast your ebook to #1 in 12-24 hours!
  • How to increase your profits tenfold from what most authors make on a launch
    and a lot more!
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P.S. Be sure to join the call live for a chance to win a Bestselling eBook from Ellen

More about Ellen:

Ellen Violette helps independent professionals, entrepreneurs, coaches, speakers, small businesses, and authors gain instant credibility and expert status, get more leads and clients  with digital publishing and #1 Best-Seller KDP launches, along with building high-income businesses. She is a regular contributor to Published! Magazine, a #1 International best-selling author, a 2-time Elit award winner, and recipient of the Be the Change award as well as a Grammy-nominated songwriter.

Dan Morris – From Messaging to Sponsor Dollars

Howard Stern and Billy Graham are people we should look to for their marketing prowess whether they intended it or not.

When you end up with 50,000,000 fans . . . you’re doing something right.

Messaging is the MOST important filter in our business.

Imagine if you’re asked to walk with 50,000 people down a hallway filled with doors. The instructions are to enter one door and one door only. As you walk you see that each door has a title like “scuba diving room”, “coffee lovers”, “bloggers”, “people who’ve been to the Taj Mahal”, “athiests” and many others.

And so you pick one. And you find after you enter you’re among thousands of other people who liked the same thing as you.

Wouldn’t it be easier to sell your ebook in the room of your choice, than it would be in the hallway of unfiltered thousands?

We’re going to talk about the building blocks of messaging as it pertains to the online world and how we turn filter into likes, pins, shares, tweets, pluses and email sign-ups.

And then we’re going to turn those folks into shares, testimonials, comments, growth and sales.

While most people think they understand messaging, most still don’t know where it needs to be most prominently displayed. Most know the common sense of it but not how to execute it.

Howard Stern ended up with 50,000,000 fans that buy his books, listen to his station, wear his shirts and champion his name. If there’s anything he does right, it’s messaging.

More about Dan:

Dan R Morris is the founder of Blogging Concentrated, a global training and development company for Advanced Level Bloggers, has been working in the online space since 2004. His career began in the infomercial world helping convert traffic driven from TV and Radio spots into online customers. He has since worked with hundreds of bloggers on perfecting their online revenue strategy utilizing the tools of social media, SEO and web copy.

Dan knows the internet provides many with full time incomes and wonderful working conditions. He believes that bloggers can build full-time incomes that provide vacations and retirement. His blog Dan’s Notes, business Blogging Concentrated, his Keynote appearances and Amplify Podcast are designed to help bloggers and online business owners achieve those ends.