Category: Branding

Rosemary O’Neill – How To Grow Your Business with Private Engagement and Gamification

Posted on by Kath Orias

Thursday, April 22, 2021 – 11am Pacific, 2pm Eastern

You don’t need to rely on Facebook groups and Slack anymore!

Have you been hearing the buzz around micro-communities, or the “creator economy?”

Perhaps you are a solo entrepreneur, coach, podcaster, or artist who wants to establish 2-way dialogue with your customers and fans.

The default used to be “set up a Facebook Group” or “add a Slack channel.”

But in 2021 you have choices. You can use an independent community tool like Crowdstack to quickly and easily make space for those conversations, on your own URL. And you can make it fun!

Use gamification to reward your most active members, and add your own flair with custom colors and fonts.

In this webinar, you will discover:

  • What are the drawbacks to building your community on Facebook, Slack or other big social tools?
  • How can an independent group engage your audience, and why is engagement important anyway?
  • How can I leverage gamification to incentivize members?
  • Do I need to be a coder to run an independent group space like Crowdstack?
  • Will my group contribute to my business’ SEO and help me get found by the search engines?
  • Is it hard to monitor conversations and content and maintain the tone I want in the community?

Would you like to listen to this webinar recording?

Get access to ALL our webinar recordings when you become a member of Social Buzz Club!

Preview this Webinar

More about Rosemary:

Rosemary O’Neill is CMO/co-Founder of Social Strata, a pioneer and leader in the online community platform space. She has 22+ years of leadership in online community and digital marketing as an entrepreneur, writer, and speaker. She supports nonprofits, entrepreneurs, creators, and businesses as they engage with fans, customers, partners, and internal teams.

Rosemary has been named one of the Top 100 community managers on Twitter by Little Bird, and a Top Writer on Quora. She is a recognized HR innovator, appearing on NPR’s All Things Considered regarding Social Strata’s groundbreaking unlimited paid leave program.

Juntae DeLane – How to use digital branding to build your business

Posted on by SBUFaculty
Juntae DeLane digital branding

How to use digital branding to build your business

Learn how to get more customers, clients, and leads through digital branding.

Sometimes a brand works in the “real world” but fails when online.  The digital world is vast and today’s customers are getting younger, more tech-savvy, and informed. Selling a product or service to consumers who are smarter than ever before is tough, challenging, and requires a higher level of creativity.

In this session, presented by digital marketing expert Juntae DeLane, you’ll learn advanced tips to create better digital branding which will improve your customer acquisition.

Some of the next level strategies being covered will include:

  • How to properly build a digital brand
  • Leveraging mico-moments on social media to increase visibility
  • The shift in consumer behavior that impacts your content strategy
  • Creating content that social media algorithms actually like
  • Why it’s no longer about products and services, it’s about brands
  • How to shift from being transactional to experiential
 

Would you like to listen to this webinar recording?

Get access to ALL our webinar recordings when you become a member of Social Buzz Club!

More about Juntae:

Juntae is the founder of the Digital Branding Institute, and Chief Strategist of Digital Delane. He has worked with many brands across various industries such as Coca-Cola, Sony, Verizon, NBCUniversal, Paramount Pictures and many others.

He is noted as a Top Social Media Influencer in several publications and has spoken around the country advancing the practice of digital branding. Juntae has delivered talks for events and organizations including Social Media Week, Content Marketing World, Social Fresh, Social Media Marketing World, and Digital Summit, to name a few.

Melanie Fine – How to Get Published in Entrepreneur, Forbes and Inc…

Posted on by SBUFaculty

So You Can Expand Your Influence, Attract Higher-Paying Clients and Make More Money

Build your authority and your business by harnessing the power of free PR.

Your ideal customers need your help, but chances are, they don’t know how to find you. By getting published in prestigious online magazines, your customers will be able to find you online, and see you as the influencer and authority you were meant to be.

Is your business NOT where you want it to be?

  • Are you NOT bringing in the clients you need, and who, more importantly, need you?
  • Are you busy trading hours for dollars, when you know you could be earning more while working less?
  • Do you want to be charging more, but are afraid your customers won’t pay that premium price?
  • Are your ideal customers NOT able to solve their problems because they don’t know how to find you?

Let’s face it, your competitors have greater advertising budgets and sleeker sales funnels.  They have the means to reach your ideal customers, even if they cannot serve them as well as you.

Meanwhile, Facebook is cracking down on advertising, making it harder and harder for entrepreneurs like you to reach your target audiences.

How are you going to amplify yourself above the noise?

 

Getting featured in major publications such as Entrepreneur, Inc and Forbes can help build your influence, attract higher-paying clients and make you stand out above the crowd.

I have taught entrepreneurs just like you how to get published online to become influencers and gain instant credibility, brand recognition and social proof.

Consider this… People pay more for Nike than they do for Adidas. When people know of you, they’ll pay more for your services.

When people see your byline on Entrepreneur.com, they have social proof that you’re an expert in your field, and that you can solve their problems.

Without this form of recognition, it’s really difficult to distinguish yourself.

With the recognition of being in major online publications, you can:

  • Become an influencer
  • Gain prestige, respect and authority
  • Increase your credibility
  • Get exposure
  • Build social proof and social credibility
  • Justify and charge premium pricing
  • Get more traffic
  • Open doors that were previously closed

As you know well, you can be the best in the world at what you do, but if no one knows who you are, it doesn’t matter.

Would you like to listen to this webinar recording?

Get access to ALL our webinar recordings when you become a member of Social Buzz Club!

Here’s a PREVIEW…

More about Melanie:

Melanie Fine is an award-winning PR specialist, writer and educator.  She knows that everyone has a story to tell, and she helps entrepreneurs find and tell their stories out loud in major business publications.  Her clients have contributed to Entrepreneur.com, Forbes, Inc. and Huffington Post, to name a few.

Too many people hide their light from the world, never realizing that it’s their light that the world so desperately needs.  Melanie Fine teaches how to turn your light into wickedly good content that readers eagerly consume.

Her program Build Your Online Influence launches in August 2018.

Clarissa Burt – Celebrity – How to get it, keep it and leverage it

Posted on by SBUFaculty

Celebrity Status is a good thing!

Learn exactly what celebrity is, identify your authentic motive, discover how to organize, and promote yourself and get others to do the same!

Being recognized as a celebrity will help you garner more leads, sales and profits because of your celebrity know, like and trust factor! Branding yourself with celebrity/expert status can help take your business to extreme levels.

Celebrity status will open doors that normally wouldn’t be available to you.  People are more willing to do business with you, they inevitably trust you more leading to more product sales.

While there is no short cut to long-lasting success, being known, liked and trusted always shows up in your bottom line.

Listen in as Clarissa explains and redefines:

  •     The pros and cons of “Celebrity”
  •     What ‘Celebrity” is and isn’t
  •     Why “Celebrity” isn’t a dirty word!
  •     Why wanting to be known as a “Celebrity” isn’t a bad thing
  •     How not to be drinking your own Kool-Aid
  •     How to handle “Celebrity” graciously
  •     Image is everything!  Yours and your brand’s!
  •     How to become well known and respected within your niche
  •     Leveraging your “Celebrity” status for the Greater Good
  •     Leveraging your “Celebrity” status to boost your brand
  •     Leveraging your “Celebrity” for the perks!
  •     Knowing when to be paid or not for your “Celebrity” status
  •     When and when not to joint venture with your “celebrity” brand

Would you like to listen to this webinar recording?

Get access to ALL our webinar recordings when you become a member of Social Buzz Club!

 

More about #ClarissaBurt:

Clarissa Burt is an award-winning actress, international media personality/producer/director, writer, author public speaker and Supermodel. With hundreds of television and film credits to her name, this Who’s Who of International and American Women brings over 30 years of entertainment industry experience in both International and American markets.

Linda Pringle Evans – Project YOU!

Posted on by SBUFaculty

Build and Extend Your Personal Brand to Stand Out with Distinction

Learn the brand myths, misconceptions and mistakes most fail when developing their personal brand. Discover the 7 keys to build and extend your personal brand to standout and make a lasting impression.

Join Linda Pringle Evans, brand extraordinaire share why your personal brand is essential to “standout” and make a lasting impression. She will explain why being branded attracts your ideal clients and premium fees for your services.

Come prepared to work during this training answering questions about your personal brand. Learn how your personal brand empowers your business brand.

If you want:

  • more clients
  • take your business to the next level
  • charge premium fees
This training is for you…Are you still sitting on the fence maybe this will help your decision. During the training here’s what you can expect:
  • 5 branding myths, misconceptions and mistakes
  • 7 keys to project YOU
  • Why it’s important to differentiate yourself
  • Discover your perception
  • Answer the two most important questions of a personal brand
  • Discover what you can do to standout as the only choice in your niche
This is your year for abundance and manifest your dreams. You have been gifted with everything that you need to be successful. Everyone needs help to obtain their goals and intentions. Allow time for this training to support you and your endeavors.  It will be time well spent.

Would you like to listen to this webinar recording?

Get access to ALL our webinar recordings when you become a member of Social Buzz Club!

More about Linda:

Linda Pringle Evans was destined to become a brand extraordinaire. As a girl growing up in Rural Georgia she was taught the importance of image, presence, reputation and making your name great. She learned very early the power of “Being YOU.”

Linda’s passion is seeing more women in business generate six figures. Her signature system  StandOut Brand 2.0 System, designed to help entrepreneurs, small business owners and professionals to discover their distinctive winning-edge. This is a step-by-step program for your brand to become highly visible, credible, memorable, and valued to become the number one brand in your market.