Category: Business Growth

Show Me the Money – Kai Alday

Posted on by SBUFaculty

Thursday, July 23, 2020 – 11am Pacific, 2pm Eastern

How to Price for Profit and Get Paid What You’re Worth

Have you ever…

  • Sold something you owned in order to buy something else?

  • Put an event up on your vision board because that’s how badly you wanted it?

  • Saved money just to buy that item you’ve been eyeing for the past 2 years?

  • Stopped buying coffee at your favorite cafe so you could spend that money on something else?

Most of us have done at least one of these things and we did it because we thought it was worth it. What if your customers saw you as worth going up on their vision board, worth saving for months just to buy your product, or worth selling something they valued?

That’s what we all envision happening when we open up shop, but that’s rarely the reality.

how to set your prices as a consultantStarting a business is hard, but bringing in money is another level of hard many of us aren’t quite prepared for. Money can be liberating and frustrating all at the same time. Liberating when you have it, frustrating when you don’t. Sprinkle in the nonsensical belief that as an entrepreneur you should already know how to “make it rain,” and we’re left with even more frustration.

It doesn’t have to be this way. We started our businesses to give us something more; maybe a sense of purpose, more time to do what we love, or to never have to worry about money again. All of those desires being fulfilled boil down to one thing, money.

Your business needs to make a certain amount of money in order for you to have more time to spend as you wish or be debt-free or live out your purpose. It’s no surprise to me then, that when it comes to business and money, the most commonly asked questions I get are “How do I price my product?” followed by “How do I get people to pay me what I’m worth?”

These are great questions because it tells me that they understand how important pricing is to their business and their customers. We want to cover our costs and keep the r

oof over our head, but we also want our customers to be excited about the price. Yes, excited.

Wouldn’t it be great if the price you want to charge was seen as a steal by your customers?

There are so many different pricing strategies out there — it can be more overwhelming than useful.

In this webinar, we’ll cover some key components and demystify pricing as we dive into:

  • The 4 Most Common Pricing Mistakes

  • Where Your Prices Are Missing The Mark

  • How To Get People To Pay What You’re Worth, and

  • Your Not-So-Secret Weapon And How To Maximize It

If you’re tired of playing the guessing game and ready for customers to see your worth, you won’t want to miss this webinar.

Don’t miss it!

Mark your calendar!

REGISTER NOW AND ATTEND LIVE FOR FREE

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More about Kai Alday: 

Kai Alday is a Momentum Coach aka a business coach obsessed with results. She believes that business doesn’t need to be complicated or boring, and success isn’t only for the few. Kai works with women to help them get unstuck, feel confident in their business prowess and create the success they want without compromise. She has a not-so-secret love affair with brain science, habit & success creation and building momentum.  She believes that our jobs as entrepreneurs are to be so successful that generosity becomes our norm.

The One Thing You Must Do to Position Your Business For Success

Posted on by SBUFaculty

Thursday April 9, 2020 – 11am Pacific, 2pm Eastern

We live in interesting times.
Times of great crisis are also times of great opportunity.
To take advantage of that opportunity you may have to pivot

But one thing is for sure

More and more people will want to take their businesses online.

That means the experienced service provider, coach, consultant or expert will be even more in demand in his/her particular field of expertise.

Yes… they will still think their lack of sales is due to a lack of traffic…

Yes… they will still be obsessed with getting more traffic. 

They want to talk about their ads…

They want to talk about targeting…

They want to dive into settings…

And they will still live in hope that once they have discovered some kind of ninja secret, sales will magically appear!

But the truth is … there is no ninja secret.
Their Ads are not the problem.
They don’t need more traffic.

The real issue is more fundamental.

Fact is… Traffic is not the issue here. The real issue ie that they need high quality leads who are ready willing and able to become buyers.

Fact is… There is one simple strategy which has been around since the dawn of time that attracts, engages, motivates and inspires people to achieve superhuman results (and become clients).

Fact is… There are two things that set homo sapiens apart from other animals.

 The first is that we have the power to imagine things that don’t exist.

The second is that we can all tell powerful stories.

No other animal can do these two things.

The first allows us to dream big dreams like landing a man on the moon or building a reusable rocket. And the second allows us to inspire people to believe that we can make those dreams a reality and that they should believe them too.  

We may live in a digital world (more so than ever now).

That doesn’t change a thing

We are hard wired to listen to stories… To be inspired by them

 We tell stories every day. To our friends. To our family. To ourselves.

 They help us connect. Build relationships. Build communities. Build Tribes…  And attract high quality clients, we want to do business with

Story matters.

 Apple would not be the behemoth it has become, if Steve Jobs was not a great storyteller.

Tesla would not be the most valuable car company in the world, if Elon Musk was not a great storyteller

You don’t have to be a Hemingway or a JK Rowling to write great stories. 

You can write them in 30 minutes a day or less when you know how…

Here’s what a client of mine, Ryan Wegman has to say…

“I used to get zero engagement on my posts, now I get 20, 30, 50 or more likes, shares, and comments on each post. They keep coming in day after day! 

 One post filled my appointment calendar for the entire week. 

I was in total amazement at how quickly the needle moved forward once I started to apply these techniques. Now I use and teach these frameworks to my clients.

I was able to land 3 JV partners for an upcoming launch, secure a private affiliate deal for a high ticket offer, and leverage the minds of multiple 7, and 8 figure per year business owners to position myself for success. 

All due to the one simple change in my day to day business“

 In this 35 minute presentation we’re going to take a deep dive into  how to tell better stories

  • How to use them to attract the clients you want to work with
  • How to use them to power the growth in your business while maximising margins
  • Why organic as well as paid traffic generation is key to your ongoing business success
  • And what systems you need to put in place to do all this so you can delegate the process

Would you like to listen to this webinar recording?

Get access to ALL our webinar recordings when you become a member of Social Buzz Club!

More about Rory:

In 2012 Rory attracted 97,654 unique visitors to a website in 5 days by telling a powerful story and building a community round a unique event. He has worked with heart-centered savvy service providers to help them attract high quality clients using the Story Inception Method for the last 4 years. He lives near Bordeaux in south west France. Is a trained Cordon Bleu Chef and loves to cook vegan and vegetarian meals served with a selection of local wines.

Rosemary O’Neill – 10 Keys To Grow Your Business with an Engaged Online Community

Posted on by SBUFaculty
business growth with online community engagement

Thursday March 26, 2020 – 11am Pacific, 2pm Eastern

In this crazy new situation we all find ourselves in, NOW is when you need to find your voice online, and bring your people together, virtually.

An engaged community isn’t a luxury anymore – it’s a necessity. This webinar will offer 10 key tactics you can use immediately to start growing your online community, whether you’re a solo entrepreneur or part of a larger organization.

Your community is already out there, talking about subjects that are relevant to your business. That conversation shouldn’t be taking place in a vacuum. You should be a vibrant part of that discussion, adding value and learning from your customers/community members on an ongoing basis.

It’s time to harness the power of that engaged community by hosting a space for them to come together and share resources, support each other, and gain a sense of belonging with your brand.

This is an opportunity to show leadership around social distancing and self-isolation – the two important social strategies that will help us significantly slow the spread of COVID-19.
In this webinar, you’ll learn 10 key strategies, including:
  • The biggest mistake most people make when setting up a community (and how to avoid it).
  • How real life is an important component of online community, especially in the beginning.
  • How to create and foster a two-way connection between your social accounts and your owned community (they’re not mutually exclusive, in fact Social Buzz Club will help!).
If you do it correctly, your community members will love you for making a place that delivers value to them every day.
Everybody likes to talk about “community,” but when you complete this webinar, you’ll have a deep understanding of what it really is, how to be a great community leader, and how to apply that knowledge to support your business goals.

Would you like to listen to this webinar recording?

Get access to ALL our webinar recordings when you become a member of Social Buzz Club!

 

More about Rosemary:

Rosemary O’Neill is Co-Founder of Social Strata, which makes the Crowdstack online community platform, used by Fortune 500 brands to engage with fans, customers, partners, and internal teams. She has 20 years of leadership in the online community space as an entrepreneur, writer, and speaker.

Rosemary was named one of the Top 100 community managers on Twitter by Little Bird. She is a recognized HR innovator, quoted by HuffPo, Fox & Friends, BBC, and NPR regarding Social Strata’s pioneering unlimited paid leave program.

Carl Contino – Power Up Your Webinars With Tech Hacks

Posted on by SBUFaculty
Carl Contino webinar optimization

Thursday February 27, 2020 – 11am Eastern, 2pm Pacific

How To Deliver Ultra Engaging Superlearning Webinars

Beef up you online training programs with superlearning techniques and technology. Carl Contino gives us the behind the scenes tour of his learning studio.

If you are a business owner, thought leader or messenger with a vision to make a difference in people’s lives, you want to ensure that they receive your message. You can talk at them all day long, but their glazed over eyes are an indication that they don’t “get you or your message.” This is a HUGE challenge for today’s passionate entrepreneurs.

In this training, you will take a behind the scenes tour of the various hacks, techniquest and tools that are available to create a highly engaged online learning environment.

Carl Contino coaches folks from all walks of life, from the homeless to the famous, and is an expert in learning and development. His area of specialization is to use the power of the brain to create action, adventure and results.

During this interactive training you will discover how to:

  • Improve comprehension and retention in online programs
  • Encourage conversion with mMulti-media tools
  • Design your presentaiton as a journey that people flow through
  • Use techniques to deliver ultra engaging webinars with ease

Would you like to listen to this webinar recording?

Get access to ALL our webinar recordings when you become a member of Social Buzz Club!

Preview  – How To Create Super Learning Experience-Based Webinars

More about Carl:

Carl Contino is the founder of Untapped Genius where he has the honor and thrill of coaching folks from all walks of life, from the homeless to the famous, and all ages. The true spirit of his work is helping people fully engage with their passion, live their adventure to the fullest. Carl is known as “Carl the Catalyst.” He specializes in guiding people to free their mind, find the flow and live the adventure of their choosing.

Catherine Saykaly-Stevens – Social Media LIKEs Don’t Pay Your Bills

Posted on by SBUFaculty
Catherine Saykaly-Stevens Social Media Likes

Thursday, September 12, 2019 – 11am Pacific, 2pm Eastern

Many business owners are baffled with how to make their social media gain more visibility, engage their target audience, and especially how to make money.

Business owners don’t understand that social media is only one piece of a complex digital marketing strategy intended to convert your viewers into fans and followers, and your ideal audience into paying clients.

It must be done in five steps, and executed in the right order.

Busy professionals are frustrated with the hours of wasted time, effort, and money spent and lost trying to figure out how online marketing work for them.

Busy professionals are confused by the unlimited number of online options to try that may work for some, or once worked some years ago.

So, what is digital marketing?

Digital marketing is the promotion of your products, programs, services, and events using online channels. This could include social media, landing pages, funnels, SEO, paid ads (like Facebook), email automation, etc.

A solid digital marketing strategy must determine which channels and what compelling content are most appropriate to attract and convert your ideal audience at this moment in time.

Join me and learn what 5 steps and in what specific order create the most online success and sales conversions.

Would you like to listen to this webinar recording?

Get access to ALL our webinar recordings when you become a member of Social Buzz Club!

More about Catherine:

Catherine Saykaly-Stevens is a digital marketing expert with the Networking Web. She helps frustrated business owners and speakers growing audiences, create compelling content, and increase sales conversions.  With over 25 years experience Catherine simplifies digital marketing with a five-step customized process that generates the digital business blueprint that gets results.
An active member of the Evolutionary Business Council and is also the Social Media Expert in Residence for the Canadian Authors Association.

Catherine believes every person has a powerful message within them to deliver; once they find their voice, expand their reach & visibility, and connect with their audience.