Category: Content Marketing

Claudia Sheridan – Email Marketing is NOT Dead

Posted on by SBUFaculty

How to increase sales through email marketing

photo of Claudia Sheridan - email marketing is not dead webinar - ©schlickart ©lindsay schlick ©brian schlick

You’re generating leads, but they’re not converting and you’re getting less out of the ones that do. What if you could change that? During this session, you’ll learn how to maximize your leads through email marketing.

Everyone starts out with the same number of contacts on their list, zero. Your list will grow as you provide value, advertise, gain social traction and earn referrals.

Yet, providing these four things doesn’t guarantee success.  The success of your small business relies on your ability to manage cashflow, minimize expenses and maximize time and resources.  Or simply put, make more money while spending less time doing the work yourself.

That’s why maximizing the value of your leads is so important!

So how does an entrepreneur, with limited amounts of time and resources maximize the value of a lead?  That’s where effective email marketing comes in…

During this session, you’ll learn:

  • Four ways to segment your list
  • Seven types of offers that may appeal to your audience
  • Four ways to identify the right offer for your list
  • Three ways to deliver a Wow experience
  • Three ways to increase referrals

By the end of this hour, you will have much better understanding of how email marketing can be used to generate more sales.

GET IT NOW - buy a copy of this webinar for your personal reference - $17

More about Claudia:

Claudia Sheridan is a digital marketing coach and strategist who is passionate about helping entrepreneurs grow their businesses through social media and email marketing.  She has been certified as a Facebook Ads Expert by Blitzmetrics and is a Certified Infusionsoft Partner.

Lisa Manyon – Write Copy to Connect and Convert With PASSION Points

Posted on by SBUFaculty

Discover how to get better results with your marketing and strategy

It’s time to flip the script.

Marketing is all about relationships and you must embrace that to get results. Gone are the days of poking at pain points and trying to force the sale.

Now you can paint a picture of possibility by amplifying PASSION points to naturally attract your ideal clients by painting a picture of possibility with your message.

You’ll discover :

  • How to apply the simple “Challenge. Solution. Invitation.™” copy-writing framework to  create marketing messages with integrity that get better results
  • Why marketing is all about relationships and it’s vital to speak to your prime prospects in language that entices them to become paying clients/customers
  • The importance of energetics in marketing and why COPY is queen (think feminine energy) and STRATEGY is king (think masculine energy) -just like a relationship, they must
    work together to get results
  • Why you must speak/write directly to your ideal client to build relationships and gain trust so your copy is connecting AND converting
  • Proven tips and techniques to write better copy

GET IT NOW - buy a copy of this webinar for your personal reference - $17

More about Lisa:

Lisa Manyon has spent multiple decades in the marketing, advertising, copy-writing, and publicity arena. Lisa pioneered the simple “Challenge. Solution. Invitation.™” copy-writing framework to create marketing messages with integrity focusing on PASSION points not pain points.

Her philosophies are featured in Inc. Magazine, multiple #1 bestselling books and numerous media outlets. She creates training for Small Business Development Centers and entrepreneurs, won the People’s Choice Award at the California Women’s Conference, serves on the Leadership Team of the Women Speakers Association and is founder of Write On Creative, and offers business marketing tips on her award winning blog.

Lisa Manyon – The 3 Biggest Mistakes People Make When Writing Web Copy

Posted on by SBUFaculty

(and how you can fix them)

Thursday, October 29, 2015 – 11AM PACIFIC, 2PM EASTERN

LisaManyonDo you know if your website it attracting or repelling visitors?

Would you like to know what makes your website a compelling online destination?

Lisa Manyon– also known as “The Business Marketing Architect”– shares her expert insight and new marketing and copy writing model known as the “Challenge. Solution. Invitation.™” formula .

This approach is an alternative to the standard “problem, agitate, and solve” copy writing formula that pokes at pain points, manipulates emotions, and often perpetuates buyer’s remorse.

Lisa focuses on your big vision, building relationships and reverse engineers your most powerful solution into profitable revenue streams with copy writing and content strategies (known to help produce million dollar results).

During this webinar you will …

  • Discover glaring mistakes that you can easily correct to convert web visitors into paying customers
  • Learn the FIVE elements your site MUST HAVE to build relationships and get more sales
  • Understand the TWO key reasons business owners fail to create PROFITABLE websites and make money online

Lisa is bringing over two decades of marketing, advertising and copy writing experience to the table.

So, if you’re looking to get clear on your website, your messaging (aka website copy), and your overall web strategy, then you won’t want to miss this webinar.

You may be surprised how much you LIKE marketing and will enjoy the process of getting your web copy done well.

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More About Lisa Manyon

Lisa Manyon is “The Business Marketing Architect” and creator of the NEW marketing and copywriting model for success, a simple 3-step “Challenge. Solution. Invitation.™” formula to create marketing messages with integrity as featured in Inc. Magazine and #1 Bestselling books Wonder Women and Engage. Recipient of the People’s Choice Award at the 29th California Women’s Conference, Lisa has created training for Small Business Development Centers and is available for speaking engagements, workshops and consulting. She offers a FREE Copywriting Action Plan on her APEX award-winning blog here www.writeoncreative.com

Tina Dietz – Marketing For People Who Don’t Like To Market

Posted on by K.Mchugh

…But Like The Sound Of Their Voice

dietzDo you love working with your clients but you don’t want to endlessly push and promote people into buying your stuff?

International business expert and bestselling author Tina Dietz MS, NCC is going to join us from her home in Costa Rica to show you how to use your authentic voice (even if you’re an introvert) to effectively get your message out, build your tribe, and bring clients and customers to your door while keeping your sanity.

This is a one hour master class-be prepared to take notes and get ready to get your questions answered!

You’ve got expertise, you’re great at what you do, you love serving your clients, and YOU. DON’T. ENJOY. MARKETING. Maybe you’re uncomfortable with “selling yourself” (which definitely doesn’t sound fun anyway), maybe you’re not sure where to start, or perhaps you’re juggling a gazillion different things and you’re too damn busy.

Tina will show you how all the marketing content you could ever need to effectively get your message out, build your tribe, and bring clients and customers to your door is within you. **and how to get it out of your head where it’s going to do some good, pleaseandthankyou

You’ll learn how to create everything you need without spending tons of time and wracking your brain-social media posts, articles, newsletters, teleclasses, webinars-even information products for additional streams of income.

We’re also going to demystify the world of outsourcing and make it easier for you to take steps so that you don’t have to go it alone or break the bank.

This is NOT about ‘magic bullets’ or ‘formulas’ or ‘secrets.’ This is solid business training that you’re actually going to be able to implement regardless of what industry you’re in.

Oh, and this isn’t about using other people’s content either because nobody is you-er than YOU and that’s a good thing!

This session is especially useful if you’re a solo entrepreneur or partnership and you don’t love marketing and want to grow your business in the most authentic, effective, and fastest way possible.

Tea and chocolate consumption while taking notes during this class is optional, but encouraged.

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More about Tina:

Tina Dietz MS, NCC is an internationally acclaimed business coach, bestselling author and speaker who helps solo practitioners build full, thriving businesses with a lot less stress and a lot more joy! Tina is a 4th generation entrepreneur and therapist well familiar with the challenges of raising a family and juggling multiple priorities while growing a business, and prior to starting her coaching practice in 2006 she was a college educator and director of business development. Tina has been featured on ABC, in national magazines such as Massage & Bodywork, and around the radio dial. Tina and her family live internationally and they are currently based in Costa Rica, Florida, and New York. For more on Tina’s work, visit http://www.thisistinadietz.com

Susan Gilbert – How to Create a Wikipedia Page

Posted on by SBUFaculty

Noteability is the Word of the Day

susan-gilbertWHY WIKIPEDIA? FOR “PAGE ONE” EXPOSURE!

If you want more recognition and influence in today’s online oriented world, a Wikipedia article may be your ticket to greater exposure.

Wikipedia is a culture unto itself with no one management source that oversees what sticks and what gets deleted.  We will cover what some of those pitfalls are; and, why having a Wikipedia page is worth the effort if you have the right qualifications.

[info]Read more about the value of being found on Wikipedia in Susan’s article at Social Buzz Club. Click here.[/info]

Learn the top four reasons for having a Wikipedia Page:

  1. Great exposure. Wikipedia is a high-traffic website and is the first stop for most Internet searchers.
  2. Reputation management. Your Wikipedia article will likely land on “page one” of an Internet search – elevating your reputation to top position in viewers’ eyes.
  3. Increased trust. When your name pops up on Wikipedia, you have gained instant credibility and trust – a third party article about you has merited inclusion on this public information resource.
  4. Fact-based coverage. Wikipedia pages are devoid of opinion or marketing hyperbole and are widely considered to be an “encyclopedia” of factual information. This is good for you – your essential information is not cloaked in propaganda.

And, last but not least, if you are interested in elevating your Klout Score, a Wikipedia page will do that as well.

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More about Susan:

Susan Gilbert has evolved years of traditional business experience into several cutting edge projects.  As the author/publisher of her Bestselling gift book, “The Land of I Can”, co-author of “The Complete Idiot’s Guide to Starting and Running a Coffee Bar”, and Kindle author for “Klout Score: Social Media Influence”, she understands book promotion.

If you are active online, you’ll see her on Twitter, Facebook, LinkedIn, Instagram and Pinterest daily.

She helps authors, speakers and small businesses with her famous Website Makeovers, social media and book promotions, and traditionally has also been a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more.