Category: Content Marketing

Robert Evans – How to start leveraging mobile apps to market your business

Posted on by SBUFaculty

There is no marketing platform more effective than the mobile app space, especially for your thought leader business. 

The problem is most leaders don’t understand this, don’t know the differences in marketing via app vs other common marketing (websites, social media, etc) and how significant your engagement can increase if you started using this platform properly. 

The other challenge is the cost to have an effective branded app built, typically costing 10’s of thousands of dollars, which is why 99.9% of thought leaders out there don’t have an app they use to share their message and connect with their clients.

Robert Evans is the founder of App Bros Design and an 18 year veteran of marketing in the thought leader space. 

In this webinar Robert will show you why mobile apps are the most important marketing tool of our time and how to leverage an app to set yourself aside from other leaders while attracting new clients and serving your existing clients in ways they will appreciate.  He has already built the largest personal growth content app in the app stores, called the Personal Development App, and is now leading leaders down the path to making the shift from the “old ways” of marketing to the effective more powerful way to engagement and connection with new clients and the ones you already serve.

Did you know that equivalent of email marketing in app marketing is called “push notifications” and when it comes to opting in, email gets 3 – 5% and push notifications get 60 – 70%? 

Did you know that when you send an email if you get 15% open rate and 3% click you’ll be in the top results category where with push notifications you’ll see a 90% open or “seen” rate and a 50 – 70% click rate? 

Building a list of 100k people is considered a massive accomplishment… getting 100’s of thousands of people to download your app is more likely and easier… and engagement is dramatically higher.

This is what you’ll learn on this webinar… why this tool is the most important tool for you to use in your business today AND how you can do it without spending 10’s of thousands of dollars.  

Welcome to the world of using apps in your business, not in the way you are used to but in a way that is designed to build your business to the next level.   This webinar will be eye opening and a peek into the exciting new world of building your business.

Would you like to listen to this webinar recording?

Get access to ALL our webinar recordings when you become a member of Social Buzz Club!

https://youtu.be/jum0fa-mO-Q
Here’s a little preview of what Robert covers in his training.

More About Robert:

Robert Evans has been an active marketing expert in the thought leader space for the past 18 years building various training companies for transformational leaders and massive audiences in the traditional marketing space.  He was the founder of the Messenger Network, a training company with over 100k people in the network, and one that helped people get their message into the world.  He has traveled the world with thought leaders taking them on powerful trips and now is teaching leaders how to use apps in their business and start getting better results from their marketing.

Melanie Fine – How to Get Published in Entrepreneur, Forbes and Inc…

Posted on by SBUFaculty

Thursday July 19, 2018 – 11am Pacific, 2pm Eastern

So You Can Expand Your Influence, Attract Higher-Paying Clients and Make More Money

Build your authority and your business by harnessing the power of free PR.

Your ideal customers need your help, but chances are, they don’t know how to find you. By getting published in prestigious online magazines, your customers will be able to find you online, and see you as the influencer and authority you were meant to be.

Is your business NOT where you want it to be?

  • Are you NOT bringing in the clients you need, and who, more importantly, need you?
  • Are you busy trading hours for dollars, when you know you could be earning more while working less?
  • Do you want to be charging more, but are afraid your customers won’t pay that premium price?
  • Are your ideal customers NOT able to solve their problems because they don’t know how to find you?

Let’s face it, your competitors have greater advertising budgets and sleeker sales funnels.  They have the means to reach your ideal customers, even if they cannot serve them as well as you.

Meanwhile, Facebook is cracking down on advertising, making it harder and harder for entrepreneurs like you to reach your target audiences.

How are you going to amplify yourself above the noise?

Mark your calendar!

REGISTER NOW AND ATTEND LIVE FOR FREE

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Getting featured in major publications such as Entrepreneur, Inc and Forbes can help build your influence, attract higher-paying clients and make you stand out above the crowd.

I have taught entrepreneurs just like you how to get published online to become influencers and gain instant credibility, brand recognition and social proof.

Consider this… People pay more for Nike than they do for Adidas. When people know of you, they’ll pay more for your services.

When people see your byline on Entrepreneur.com, they have social proof that you’re an expert in your field, and that you can solve their problems.

Without this form of recognition, it’s really difficult to distinguish yourself.

With the recognition of being in major online publications, you can:

  • Become an influencer
  • Gain prestige, respect and authority
  • Increase your credibility
  • Get exposure
  • Build social proof and social credibility
  • Justify and charge premium pricing
  • Get more traffic
  • Open doors that were previously closed

As you know well, you can be the best in the world at what you do, but if no one knows who you are, it doesn’t matter.

Join us on this crucial webinar to see how you too can get into major magazines to grow your influence, your authority and your business. Here’s a PREVIEW…

Mark your calendar!

REGISTER NOW AND ATTEND LIVE FOR FREE

Name
Email

By submitting this registration you give Social Buzz U permission to send you notices and information about webinars and other programs we provide.

More about Melanie:

Melanie Fine is an award-winning PR specialist, writer and educator.  She knows that everyone has a story to tell, and she helps entrepreneurs find and tell their stories out loud in major business publications.  Her clients have contributed to Entrepreneur.com, Forbes, Inc. and Huffington Post, to name a few.

Too many people hide their light from the world, never realizing that it’s their light that the world so desperately needs.  Melanie Fine teaches how to turn your light into wickedly good content that readers eagerly consume.

Her program Build Your Online Influence launches in August 2018.

Claudia Sheridan – Email Marketing is NOT Dead

Posted on by SBUFaculty

How to increase sales through email marketing

photo of Claudia Sheridan - email marketing is not dead webinar - ©schlickart ©lindsay schlick ©brian schlick

You’re generating leads, but they’re not converting and you’re getting less out of the ones that do. What if you could change that? During this session, you’ll learn how to maximize your leads through email marketing.

Everyone starts out with the same number of contacts on their list, zero. Your list will grow as you provide value, advertise, gain social traction and earn referrals.

Yet, providing these four things doesn’t guarantee success.  The success of your small business relies on your ability to manage cashflow, minimize expenses and maximize time and resources.  Or simply put, make more money while spending less time doing the work yourself.

That’s why maximizing the value of your leads is so important!

So how does an entrepreneur, with limited amounts of time and resources maximize the value of a lead?  That’s where effective email marketing comes in…

During this session, you’ll learn:

  • Four ways to segment your list
  • Seven types of offers that may appeal to your audience
  • Four ways to identify the right offer for your list
  • Three ways to deliver a Wow experience
  • Three ways to increase referrals

By the end of this hour, you will have much better understanding of how email marketing can be used to generate more sales.

GET IT NOW - buy a copy of this webinar for your personal reference - $17

More about Claudia:

Claudia Sheridan is a digital marketing coach and strategist who is passionate about helping entrepreneurs grow their businesses through social media and email marketing.  She has been certified as a Facebook Ads Expert by Blitzmetrics and is a Certified Infusionsoft Partner.

Lisa Manyon – Write Copy to Connect and Convert With PASSION Points

Posted on by SBUFaculty

Discover how to get better results with your marketing and strategy

It’s time to flip the script.

Marketing is all about relationships and you must embrace that to get results. Gone are the days of poking at pain points and trying to force the sale.

Now you can paint a picture of possibility by amplifying PASSION points to naturally attract your ideal clients by painting a picture of possibility with your message.

You’ll discover :

  • How to apply the simple “Challenge. Solution. Invitation.™” copy-writing framework to  create marketing messages with integrity that get better results
  • Why marketing is all about relationships and it’s vital to speak to your prime prospects in language that entices them to become paying clients/customers
  • The importance of energetics in marketing and why COPY is queen (think feminine energy) and STRATEGY is king (think masculine energy) -just like a relationship, they must
    work together to get results
  • Why you must speak/write directly to your ideal client to build relationships and gain trust so your copy is connecting AND converting
  • Proven tips and techniques to write better copy

GET IT NOW - buy a copy of this webinar for your personal reference - $17

More about Lisa:

Lisa Manyon has spent multiple decades in the marketing, advertising, copy-writing, and publicity arena. Lisa pioneered the simple “Challenge. Solution. Invitation.™” copy-writing framework to create marketing messages with integrity focusing on PASSION points not pain points.

Her philosophies are featured in Inc. Magazine, multiple #1 bestselling books and numerous media outlets. She creates training for Small Business Development Centers and entrepreneurs, won the People’s Choice Award at the California Women’s Conference, serves on the Leadership Team of the Women Speakers Association and is founder of Write On Creative, and offers business marketing tips on her award winning blog.

Lisa Manyon – The 3 Biggest Mistakes People Make When Writing Web Copy

Posted on by SBUFaculty

(and how you can fix them)

Thursday, October 29, 2015 – 11AM PACIFIC, 2PM EASTERN

LisaManyonDo you know if your website it attracting or repelling visitors?

Would you like to know what makes your website a compelling online destination?

Lisa Manyon– also known as “The Business Marketing Architect”– shares her expert insight and new marketing and copy writing model known as the “Challenge. Solution. Invitation.™” formula .

This approach is an alternative to the standard “problem, agitate, and solve” copy writing formula that pokes at pain points, manipulates emotions, and often perpetuates buyer’s remorse.

Lisa focuses on your big vision, building relationships and reverse engineers your most powerful solution into profitable revenue streams with copy writing and content strategies (known to help produce million dollar results).

During this webinar you will …

  • Discover glaring mistakes that you can easily correct to convert web visitors into paying customers
  • Learn the FIVE elements your site MUST HAVE to build relationships and get more sales
  • Understand the TWO key reasons business owners fail to create PROFITABLE websites and make money online

Lisa is bringing over two decades of marketing, advertising and copy writing experience to the table.

So, if you’re looking to get clear on your website, your messaging (aka website copy), and your overall web strategy, then you won’t want to miss this webinar.

You may be surprised how much you LIKE marketing and will enjoy the process of getting your web copy done well.

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More About Lisa Manyon

Lisa Manyon is “The Business Marketing Architect” and creator of the NEW marketing and copywriting model for success, a simple 3-step “Challenge. Solution. Invitation.™” formula to create marketing messages with integrity as featured in Inc. Magazine and #1 Bestselling books Wonder Women and Engage. Recipient of the People’s Choice Award at the 29th California Women’s Conference, Lisa has created training for Small Business Development Centers and is available for speaking engagements, workshops and consulting. She offers a FREE Copywriting Action Plan on her APEX award-winning blog here www.writeoncreative.com