Category: Content Marketing

Lisa Manyon – Copy to Connect and Convert With Passion Points

Posted on by Kath Orias

Thursday, February 11, 2021 – 11am Pacific, 2pm Eastern

Learn how to create marketing messages with integrity!

Ready to write better marketing content?

Join your host Laura Rubinstein and guest presenter Lisa Manyon as we discuss pro copywriting tips to improve all communications.

It’s time to ditch pain points and focus on PASSION point to energetically align your marketing messages, get better results, and magnetize your ideal clients.

Discover how you can create copy to connect and convert with passion points.

In this webinar, you will discover:

  • Examples of how to flip the script to focus on PASSION points to paint a picture of possibility and move people towards pleasure.
  • Ways to apply the “Challenge. Solution. Invitation.™” framework to improve all communication and get better results.
  • How to showcase your value proposition so you’re positioned as the natural business choice.

Plus, Lisa will share 7 key areas that require your attention when crafting your message and creating your plan.

Would you like to listen to this webinar recording?

Get access to ALL our webinar recordings when you become a member of Social Buzz Club!

PREVIEW THIS TRAINING

More about Lisa:

Lisa Manyon is The Business Marketing Architect and President of Write On Creative. She pioneered the simple 3-step “Challenge. Solution. Invitation.™” framework to create marketing messages with integrity by focusing on PASSION points instead of pain points. Lisa’s strategies help you reverse engineers your most powerful solutions into profitable revenue streams (known to produce million-dollar results).

Her philosophies are featured in Inc. Magazine and multiple #1 Bestselling books including Wonder Women: How Western Women Will Save the World. Lisa received of the People’s Choice Award at the California Women’s Conference and offers free business-building resources on here award-winning blog.www.writeoncreative.com

Lou Bortone – Video Marketing Today

Posted on by Kath Orias

Thursday, January 14, 2021 – 11am Pacific, 2pm Eastern

What’s Working Now to Reach a Distracted Audience

Multi-tasking is a way of life and distractions are inevitable. In fact, Inc.com reports that the average smartphone user checks their phone an astonishing 2,617 times a day! And now, with more people working from home, the interruptions are even more prevalent.

So how do you keep your audience engaged in a hyper-connected world? This session will provide some practical tips for captivating your distracted viewers, whether you’re presenting live on Zoom or trying to get more video views on YouTube.

In this training, you will discover

  • The opportunities and challenges of presenting live vs. pre-recorded videos
  • How to keep your viewers involved during Zoom meetings
  • How to use video marketing and video outreach to break through the noise
  • Best practicing for live streaming/going live on Facebook
  • How to find and leverage your “video sweet spot”

Would you like to listen to this webinar recording?

Get access to ALL our webinar recordings when you become a member of Social Buzz Club!

Preview The Webinar

More about Lou:

Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005. He’s helped thousands of entrepreneurs and companies create and leverage online video to build their brands and dramatically grow their revenues.

Prior to his industry leading work in online video marketing, Lou spent over 20 years as a marketing executive in the television and entertainment industries, including stints as National Promotion Manager for E! Entertainment Television and Senior Vice President of Marketing for Fox Family Worldwide in Los Angeles.

You can learn more about Lou at LouBortone.com.

Justin Popovic – How To Save Time And Make More Money In Your Business Using Done For You Content

Posted on by SBUFaculty
done for you content strategy PLF

How to take Licensed (Private Label) Content and turn it into something completely unique that builds your brand, grows your list and helps you make more sales.

As entrepreneurs, we’re always on the lookout for ways to save time, cut costs, and of course… make more money in your businesses.

Imagine being able to do all 3 with a single, powerful strategy that you can begin implementing immediately?

That’s exactly what you’re going to learn during the following webinar training with Justin Popovic of  “Tools For Motivation.”

For the past 8 years, Justin and his team have been leading providers of “done-for-you” content, also know as Private Label Rights (PLR).

As a business owner, you can instantly acquire the “rights” to ready-to-sell digital products.

Justin and his team do all of the heavy lifting…

You simply download your done-for-you content, make any edits you like and publish the final product as your own. Keep 100% of the profits too!

By joining in on this powerful training session, you will receive

  • Insider information on how some of the most savvy online business owners are turning PLR content into a steady flow of revenue generating products/courses.
  • A variety of real-world examples that you could walk away and try for yourself… today!
  • Proven strategies that yield REAL results.

So why not check it out? See how PLR content can become YOUR secret weapon for saving time, cutting costs and of course… making more money in your business!

Would you like to listen to this webinar recording?

Get access to ALL our webinar recordings when you become a member of Social Buzz Club!

Why Consider PLR Content? Here’s A New Paradigm

More about Justin:

Justin Popovic is the co-founder of ToolsForMotivation.com, a popular “content licensing” platform where they specialize in building done-for-you Personal Development programs that you can download, customize and sell as your OWN. Justin and his team have been in the content creation business since 2010 and have published over 700 “private label rights” digital products.
Justin is an active father to 2 boys (11 and 9) and lives in Orangeville, Ontario, Canada. He is an avid Crossfitter and is super passionate about all things dealing with personal growth, human achievement and the science of success.

Read more about Done-for-You Content...
Have you seen the term PLR and think that’s not relevant to you or your business? In this post, we hope to open your mind to the incredible opportunity that PLR content has. Using PLR As A Tool For Business

Robert Evans – How to start leveraging mobile apps to market your business

Posted on by SBUFaculty

There is no marketing platform more effective than the mobile app space, especially for your thought leader business. 

The problem is most leaders don’t understand this, don’t know the differences in marketing via app vs other common marketing (websites, social media, etc) and how significant your engagement can increase if you started using this platform properly. 

The other challenge is the cost to have an effective branded app built, typically costing 10’s of thousands of dollars, which is why 99.9% of thought leaders out there don’t have an app they use to share their message and connect with their clients.

Robert Evans is the founder of App Bros Design and an 18 year veteran of marketing in the thought leader space. 

In this webinar Robert will show you why mobile apps are the most important marketing tool of our time and how to leverage an app to set yourself aside from other leaders while attracting new clients and serving your existing clients in ways they will appreciate.  He has already built the largest personal growth content app in the app stores, called the Personal Development App, and is now leading leaders down the path to making the shift from the “old ways” of marketing to the effective more powerful way to engagement and connection with new clients and the ones you already serve.

Did you know that equivalent of email marketing in app marketing is called “push notifications” and when it comes to opting in, email gets 3 – 5% and push notifications get 60 – 70%? 

Did you know that when you send an email if you get 15% open rate and 3% click you’ll be in the top results category where with push notifications you’ll see a 90% open or “seen” rate and a 50 – 70% click rate? 

Building a list of 100k people is considered a massive accomplishment… getting 100’s of thousands of people to download your app is more likely and easier… and engagement is dramatically higher.

This is what you’ll learn on this webinar… why this tool is the most important tool for you to use in your business today AND how you can do it without spending 10’s of thousands of dollars.  

Welcome to the world of using apps in your business, not in the way you are used to but in a way that is designed to build your business to the next level.   This webinar will be eye opening and a peek into the exciting new world of building your business.

Would you like to listen to this webinar recording?

Get access to ALL our webinar recordings when you become a member of Social Buzz Club!

https://youtu.be/jum0fa-mO-Q
Here’s a little preview of what Robert covers in his training.

More About Robert:

Robert Evans has been an active marketing expert in the thought leader space for the past 18 years building various training companies for transformational leaders and massive audiences in the traditional marketing space.  He was the founder of the Messenger Network, a training company with over 100k people in the network, and one that helped people get their message into the world.  He has traveled the world with thought leaders taking them on powerful trips and now is teaching leaders how to use apps in their business and start getting better results from their marketing.

Melanie Fine – How to Get Published in Entrepreneur, Forbes and Inc…

Posted on by SBUFaculty

So You Can Expand Your Influence, Attract Higher-Paying Clients and Make More Money

Build your authority and your business by harnessing the power of free PR.

Your ideal customers need your help, but chances are, they don’t know how to find you. By getting published in prestigious online magazines, your customers will be able to find you online, and see you as the influencer and authority you were meant to be.

Is your business NOT where you want it to be?

  • Are you NOT bringing in the clients you need, and who, more importantly, need you?
  • Are you busy trading hours for dollars, when you know you could be earning more while working less?
  • Do you want to be charging more, but are afraid your customers won’t pay that premium price?
  • Are your ideal customers NOT able to solve their problems because they don’t know how to find you?

Let’s face it, your competitors have greater advertising budgets and sleeker sales funnels.  They have the means to reach your ideal customers, even if they cannot serve them as well as you.

Meanwhile, Facebook is cracking down on advertising, making it harder and harder for entrepreneurs like you to reach your target audiences.

How are you going to amplify yourself above the noise?

 

Getting featured in major publications such as Entrepreneur, Inc and Forbes can help build your influence, attract higher-paying clients and make you stand out above the crowd.

I have taught entrepreneurs just like you how to get published online to become influencers and gain instant credibility, brand recognition and social proof.

Consider this… People pay more for Nike than they do for Adidas. When people know of you, they’ll pay more for your services.

When people see your byline on Entrepreneur.com, they have social proof that you’re an expert in your field, and that you can solve their problems.

Without this form of recognition, it’s really difficult to distinguish yourself.

With the recognition of being in major online publications, you can:

  • Become an influencer
  • Gain prestige, respect and authority
  • Increase your credibility
  • Get exposure
  • Build social proof and social credibility
  • Justify and charge premium pricing
  • Get more traffic
  • Open doors that were previously closed

As you know well, you can be the best in the world at what you do, but if no one knows who you are, it doesn’t matter.

Would you like to listen to this webinar recording?

Get access to ALL our webinar recordings when you become a member of Social Buzz Club!

Here’s a PREVIEW…

More about Melanie:

Melanie Fine is an award-winning PR specialist, writer and educator.  She knows that everyone has a story to tell, and she helps entrepreneurs find and tell their stories out loud in major business publications.  Her clients have contributed to Entrepreneur.com, Forbes, Inc. and Huffington Post, to name a few.

Too many people hide their light from the world, never realizing that it’s their light that the world so desperately needs.  Melanie Fine teaches how to turn your light into wickedly good content that readers eagerly consume.

Her program Build Your Online Influence launches in August 2018.