Arthur Root – How To Optimize User Experience for Conversions On Your Website

Thursday, Apr 8, 2021 – 11am Pacific, 2pm Eastern

Learn simple tips and tricks and where AI can be applied in your conversion rate optimization strategy!

Convert more visitors by using AI for website optimization!

In this webinar, you will discover:

  • General overview of conversion rate optimization
  • General tips on copy that works and flow that works
  • Existing tools (think Adobe Target, Evergage, A/B tasty)
  • How to integrate data from multiple data sources (ads, CRM, email) to optimize website
  • Nostra
  • It all comes back to content, it doesn’t matter how much AI you use if the content is no good
  • The future of marketing with content creation softwares (GPT-3, deepworld etc)
  • How to leverage AI in optimization today
  • Where to keep an eye out for AI tomorrow

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Training Preview

More about Arthur:

Arthur is the CEO of Nostra, the first ever content optimization system that uses AI to display relevant content to each unique visitor! Marketing at tech companies ranging from seed to IPO.

Secrets to Website Changes that Get Results with Brandy Lawson

Thursday June 11, 2020 – 11am Pacific, 2pm Eastern

The Dangers of Ignoring Metrics & Uncovering What They Really Mean

Updating your homepage? Changing your About page? Wondering what to blog about next? Business owners all over the world are making these kinds of website changes everyday, but not all of these changes will have positive results for the business. In fact, sometimes making a website change causes a drop in rankings or traffic.

So, how can you know what to change on your website that will get you more business, and avoid making a bad change? You look at the data. Don’t worry, it isn’t as scary as it sounds, and once you know what “job” your website has, you can more easily review it’s performance. And make decisions that ensure it is contributing to the overall success of your business.

This webinar will walk through the 5 ways you can actually see what is working and not working on your website. Yes, in a way that a busy business owner can actually understand and act on. No, it does not include some fancy high cost subscription service.  Everything we cover can be done with free tools you can start using today.

  • Website metrics (setting up Google Analytics)

  • Defining conversions

  • Where do users come from?

  • What do they do when they arrive?

  • Advanced insights

By the end of the webinar you will know how to measure your website, what metrics matter to you and what information to review when you want to make updates to your website.

Don’t miss it!

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Here’s a preview:

More about Brandy: 

Brandy is a lover of ridiculous shoes, advocate for the best & highest use of technology, bringer of clarity and recovering know-it-all. At FieryFX, her marketing & consulting agency, she makes it simple for business owners to attract the right clients and make business decisions easily, without all the trial & error. Brandy is passionate about her work because she experienced the failure of her parent’s first business and knows how critical being found and working effectively are for businesses to survive, and then thrive.

Robert Clancy – B​ecome an​ SEO Jedi​ Master​​

Strategies to Optimize Your Website & Maximize Traffic

Search Engine Optimization (SEO) may seem complicated, tricky and confusing. And, the truth is, it is. Join us on this enlightening webinar to demystify what is takes to bring you from the dark side to light side of the search engine optimization galaxy.

While there are likely hundreds of variables affecting your web page’s final rank, there are a few strategies that bring the best bang for the buck. Tech marketing expert, Robert Clancy, will reveal the keys to improving your website for SEO during this webinar, so you too can be on your way to becoming an SEO Jedi Master!

  • Discover​ ​the​ ​concepts,​ ​tools,​ ​and​ ​techniques​ ​to​ ​successfully​ ​Search​ ​Engine​ ​Optimize (SEO)​ ​your​ ​website.
  • Master​ ​the​ ​process​ ​of​ ​organically​ ​driving​ ​traffic​ ​to​ ​your​ ​website/webpage​ ​by​ ​choosing the​ ​optimal​ ​keywords​ ​to​ ​drive​ ​the​ ​right​ ​clients​ ​to​ ​you.
  • Learn​ ​tips​ ​and​ ​techniques​ ​such​ ​as​ ​keyword​ ​research,​ ​on-page​ ​and​ ​off-page optimization,​ ​link​ ​building,​ ​URL​ ​building,​ ​and​ ​SEO​ ​analytics. 

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More about Robert

Robert is a creative visionary, television host, producer, #1 bestselling author, and spiritual teacher.

In 2012, he created the Robert Clancy – Guide to the Soul Facebook fan page, where he shares his divinely inspired thoughts, now followed by nearly 700,000 people worldwide. He is a sought after speaker, presenter and guest. He is co-host and producer of The Mindset Reset TV Show, which has a global reach of 500 million viewers weekly.

Robert is a regular contributor on Los Angeles KABC Radio’s syndicated Late Night Health Radio show. His latest book Soul Cyphers is a #1 international bestseller.

 

Posted in SEO

Catherine Saykaly-Stevens – Google Security and Your Website – What You Need To Know

Transparency Affects All Websites – Even Yours!

Is your website secure?

Did you know that Google will begin posting bold warnings on your website if it does not meet its new security criteria?

Our very own Dean of Digital Media, Catherine Saykaly-Stevens, is on a mission to help business owners get the most visibility for their websites and she recently uncovered security requirements every site needs to have.

If you want your website to help you convert traffic, make sure it does not send people away before they’ve even read your copy.

Catherine will show you how to ensure your website is safe and meets the new Google security requirements.  

During this training you will discover:

  1. Google’s attempt to slow website hacking and identity theft
  2. The SSL Certificate:  What is it and how does it help you?
  3. New SSL Rules for 2017:  What happens to your website WITH and then WITHOUT an SSL Certificate?
  4. 3 types of SSL Certificates: which is best for you?
  5. Other factors that may jeopardize your website’s safety (and bypass an SSL Certificate’s protection)

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More about Catherine:

Catherine Saykaly-Stevens is an Audience Growth and Fan-Engagement – Social Media Consultant and Trainer.  

Creator of the ‘Social Media Quick Start Program’, Catherine shows how a slight shift in the way content is presented can accelerate audience growth and invite extraordinary fan-engagement resulting in more sales.

Tracey Ehman – The Secret to Being Found Online Using Keywords

t-ehmanAre you wasting your time online because you are not using the RIGHT keywords to entice your ideal clientele?

Gain insight into how keywords can help you reach your desired market and those who need your services. Keywords are one of the most overlooked tools available to you online. Find out how you can catapult your exposure, with the right keywords.

Read Tracey's Article...
Find it on Social Buzz Club — > Why I love Keywords – and You Should Too!

Participants walk away with:

• How getting found online is free marketing!
• How using the wrong keywords can impact your online presence negatively
• Why you may be wasting your social media efforts
• One thing every online entrepreneur can do immediately to be seen by their ideal clients

Would you like to listen to this webinar recording?

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Check Out The Webinar Preview

More about Tracey:

Tracey Ehman, an Online Presence and Social Media Strategist, is the go-to person for enhancing your online presence, ensuring that you not only get “found” by your target audience, but that your website and social media efforts increase your revenues. Tracey is also part of the Women Speakers Association (WSA) Executive Team, and co-host of the weekly WSA #SpeakerChat.