Media Relations has changed dramatically over the last 5 years, shifting from a small majority of companies having major influence and authority to more of a distributed influencer network of bloggers, corporations, and citizen journalists.
Corporations have become their own publishing companies, creating powerful and professionally produced content that really takes charge of their reputation in the marketplace. Overall, brands are relying less and less on traditional media channels.
So what channels are working? How are new media professionals succeeding?
In this presentation, Barbra will lay the framework for how to identify, nourish, and connect with the people and communities that you will need to create highly customized, interconnected webs of earned, and paid, content partners to leverage your content.
- Learn to use content suggestion engines to amplify your content
- Connect with influencers in key communities
- Build your networks to become a powerful influencer yourself