. . . Using Your Backstory
If you can elevate your brand to “thought leader” status, you’ll be involved in meaningful projects, paid top dollar, and find yourself sought out by the top people and organizations in your market.
How, though, you can reach such an exalted status?
In this interactive talk, Mark Levy – a positioning and branding consultant who helps clients achieve prominence and increase their fees by up to 2,000{85f64d0828d768825ddac8ed87db0864ab0456074e96efe88a57512d3a055da5} — will teach you about a powerful branding tool: the backstory.
Your backstory shows the market you were born to do what you do, and what you do means more to you than merely making money. When you’ve found the backstory that’s true to you, and you can tell it with style, you’ll find a thought-leadership tool that will differentiate you like no other. (Along with helping attendees find their backstory, Mark will also lead them in finding their best supportable marketplace differentiator, as well as writing an elevator speech that will stop people in their tracks.)
What you’ll learn:
- Learn to differentiate your business
- Learn to write and deliver an elevator speech
- Learn how to substantiate and distinguish through backstory
