Owned, Paid, and Earned Media Strategies
Media Relations has changed dramatically over the last 5 years, shifting from a small majority of companies having major influence and authority to more of a distributed influencer network of bloggers, corporations, and citizen journalists.
Corporations have become their own publishing companies, creating powerful and professionally produced content that really takes charge of their reputation in the marketplace. Overall, brands are relying less and less on traditional media channels.
So what channels are working? How are new media professionals succeeding?
In this presentation, Barbra will lay the framework for how to identify, nourish, and connect with the people and communities that you will need to create highly customized, interconnected webs of earned, and paid, content partners to leverage your content.
- Learn to use content suggestion engines to amplify your content
- Connect with influencers in key communities
- Build your networks to become a powerful influencer yourself
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Get Paid for What You Know and Fill Your Sales Funnel
If you are like most business owners, you are constantly looking for fresh and innovative ways to get your message out in front of new prospects.
You have great products or services but find you need to get your message out in front of more people in order to build a thriving business.
You may have tried traditional social media marketing strategies such as Facebook Ads, Featured posts on Twitter or Guest Blogging…
But did you know you could get paid to fill your sales funnel? Thanks to a fairly new tool called Google Helpouts, there are people online looking for answers…answers you could probably provide and best of all, they are willing to pay you for your expertise.
This webinar will provide simple yet powerful strategies to extend your brand reach to a new audience, get you paid for what you know and fill your sales funnel with ease.
- Learn the purpose and value of using Google Helpouts to grow your business
- Learn the steps you need to take to setup your own Google Helpouts
- Discover helpful strategies for marketing your Google Helpouts
Don’t miss out! This new tool will take off… get on it early!
More about Lethia:
Lethia Owens is redefining the modern approach to personal branding and online marketing with her magnetic programs. As the nation’s leading expert on the art of building brand influence Lethia has helped thousands of people reinvent themselves as powerful success magnets through her insightful books, powerful presentations, and inspiring story of determination and perseverance. Lethia is ranked #8 among the top 30 brand gurus in the world.
She has written 9 books, 5 of which are best sellers and she uses her passion to help her clients turn their gifts, talents and passion into their competitive advantage in the marketplace. In her latest book Your Brand Influence: The Art and Science of Building an Influential Personal Brand, Lethia continues her tradition of elevating readers to new heights through real-life examples of personal branding and techniques on how to stand out among other industry professionals.