Lisa Manyon – Copy to Connect and Convert With Passion Points

Thursday, February 11, 2021 – 11am Pacific, 2pm Eastern

Learn how to create marketing messages with integrity!

Ready to write better marketing content?

Join your host Laura Rubinstein and guest presenter Lisa Manyon as we discuss pro copywriting tips to improve all communications.

It’s time to ditch pain points and focus on PASSION point to energetically align your marketing messages, get better results, and magnetize your ideal clients.

Discover how you can create copy to connect and convert with passion points.

In this webinar, you will discover:

  • Examples of how to flip the script to focus on PASSION points to paint a picture of possibility and move people towards pleasure.
  • Ways to apply the “Challenge. Solution. Invitation.™” framework to improve all communication and get better results.
  • How to showcase your value proposition so you’re positioned as the natural business choice.

Plus, Lisa will share 7 key areas that require your attention when crafting your message and creating your plan.

Would you like to listen to this webinar recording?

Get access to ALL our webinar recordings when you become a member of Social Buzz Club!

PREVIEW THIS TRAINING

More about Lisa:

Lisa Manyon is The Business Marketing Architect and President of Write On Creative. She pioneered the simple 3-step “Challenge. Solution. Invitation.™” framework to create marketing messages with integrity by focusing on PASSION points instead of pain points. Lisa’s strategies help you reverse engineers your most powerful solutions into profitable revenue streams (known to produce million-dollar results).

Her philosophies are featured in Inc. Magazine and multiple #1 Bestselling books including Wonder Women: How Western Women Will Save the World. Lisa received of the People’s Choice Award at the California Women’s Conference and offers free business-building resources on here award-winning blog.www.writeoncreative.com

Debra Jason – 5 Copywriting Mistakes That Cost Your Business Money

What you need to know to avoid these costly mistakes!

Are you fed up with your Web site? Frustrated because it’s not converting?

Maybe, at first, you loved the design and envisioned prospects calling . . . emailing. . . becoming loyal customers. You heard the sound of “ka-ching” in your head, but that was the only place you heard it.

Nothing happened.

Maybe there was a “knock-knock” on your door – that is, people visited your site – but no one was home. Visitors didn’t understand what you do or how you could help them. They took a quick peek, and left as quickly as they came (i.e. clicked onto your competitor’s site instead). AGH!

Now you’re scratching your head thinking, “what happened?”

What did happen? You made one – or maybe all 5 – of the most common copywriting mistakes.

Relax! The beauty of the Internet is that you can go back, review and revise your content so that your copywriting converts to cash. But you need to know what to do.

If you’ve wondered, “what went wrong?” then join Social Buzz U for this complimentary webinar. Having run her business for more than 30 years (and written thousands upon thousands of words), our guest Debra Jason is going to discuss, “5 Copywriting Mistakes That Cost Your Business Money AND How To Avoid Them.”

You won’t just hear about the mistakes, you’ll discover how to avoid them so that your content captivates, compels and converts.

You’ll find out how to:

  • Evoke your readers’ interest in a way that tempts them to respond.
  • Knock your prospects’ socks off so they say “yes, you understand me. I need what you’re offering!”
  • Differentiate why a headline works for converting one prospect, but not another.
  • Eliminate writing mistakes that repel people away from your web site. Get them to resonate and respond.
  • Use one word that “tips readers over the edge” when it comes to motivating them to take action.

Mark your calendar to join us for this complimentary program.

It’s time to start writing copy that resonates with your prospects – not repels them.

Would you like to listen to this webinar recording?

Get access to ALL our webinar recordings when you become a member of Social Buzz Club!

Here’s a preview of this training:

More about Debra:

A recipient of the Rocky Mountain Direct Marketing Association’s (RMDMA) “Creative Person of the Year Award,”and the Boulder Chamber of Commerce’s “Small Business of the Year Award,” Debra Jason started her business, The Write Direction, in 1989. Author of the award-winning book, “Millionaire Marketing on a Shoestring Budget™,” she empowers you to communicate your marketing message in a way that captivates and converts your prospects into loyal, raving fans.